Pottery Barn Outdoor 2024
Marketing Campaign
CREATIVE BRIEF
Market Pottery Barn Spring 2024 outdoor collections, aligning with the outdoor catalog and look book.
Warmer Days Ahead
EMAIL + PAID SOCIAL MARKETING
We kicked off the 2024 outdoor marketing campaign in February when weather isn’t necessarily conducive to spending time outside, so we focused messaging on preparing for warmer days ahead.
Outdoor Checklist Email
Outdoor Look Book
EMAIL + PAID SOCIAL MARKETING
Every season we release a digital look book to show the season’s latest trends and new products. These marketing materials drive to the experience and highlight the big ideas and styles.
Outdoor Look Book Email
Collection Spotlights
EMAIL MARKETING
These dedicated sends highlight new and bestselling outdoor collections and why-to-buys for each.
Collection Spotlight Email
Collection Roundup Email
Value Furniture Sets
EMAIL + PAID SOCIAL MARKETING
Since a lot of the outdoor furniture is a pretty high price point, we developed these dedicated sends to highlight savings on furniture sets and why-to-buys for each.
Value Furniture Sets Email
End of Season
EMAIL MARKETING
Wrapping up the season, we focused on products like lighting and fire pits as the days grew shorter and weather grew colder. To bring these stories to life I animated the lights and fire pits to twinkle and flicker.
Outdoor Lighting Email
Animated GIFs
