Pottery Barn Upholstery 2024
Marketing Campaign
CREATIVE BRIEF
Market Pottery Barn upholstery across beds, armchairs, and sofas showing customization across collections.
The Dream Curve Sectional
EMAIL + PAID SOCIAL MARKETING
One of our biggest new product launches for upholstery was the Dream Curve Sectional. For this launch campaign we wanted to highlight the trending curved L-shape and customization options for the whole collection.
Dream Curve Introduction + More Collections Email
Collection Spotlights
EMAIL MARKETING
These dedicated sends highlight sofa & sectional collections and customization options for each.
Carmel Collection Spotlight Email
Pearce Collection Spotlight Email
Sectional Customization
EMAIL MARKETING
Sectionals are one of Pottery Barn’s most customizable products, made to order for the perfect fit in any space. This marketing campaign aims to break down the different types of sectionals and which spaces they’re best for.
Sectionals for Every Space Email
Sectional Configurations Animated GIF
Leather in Color
EMAIL MARKETING
A trend of the season we wanted to highlight was leather in jewel tones. We ran a test between these two different templates showing color leather armchairs to see which preformed better.
Jewels of the Season V1 Email
Jewels of the Season V2 Email