Pottery Barn Holiday
Marketing Campaign
CREATIVE BRIEF
Market Pottery Barn holiday shops aligning with shop path design, decorating guides, and gifting site experience.
The Christmas Shop
EMAIL + PAID SOCIAL MARKETING
Worked on marketing material to drive traffic and conversion to the Christmas Shop and our holiday decor.
The Christmas Shop Email
The Thanksgiving Shop
EMAIL + PAID SOCIAL MARKETING
Worked on marketing material to drive traffic and conversion to the Thanksgiving Shop and our hosting guide.
The Thanksgiving Shop Email
In Stock by Category
PAID SOCIAL MARKETING
Need it fast? We launched this in stock paid social carousel to inspire people to get ready for holiday hosting.
In Stock by Category: Furniture, Bedding, Tabletop, Decor + Bath
Holiday Collabs
EMAIL + PAID SOCIAL MARKETING
We carried over collaborations with multiple Christmas movie franchises including National Lampoon’s Christmas Vacation and Elf. We had to work with our legal team to get these marketing assets reviewed and approved externally by our collab partners.
National Lampoon’s Christmas Vacation Collab Email
Gifting
EMAIL + PAID SOCIAL MARKETING
This year we decided to take a gifts by price approach to show value and ease of getting gifts for everyone on your list.
Gifts Under $30 Email