Pottery Barn New Furniture Collections

Marketing Campaign

CREATIVE BRIEF

Market new Pottery Barn furniture collections and new arrivals of the season.

The Aldon Collection

EMAIL + PAID SOCIAL MARKETING

For Fall 2025 we introduced a new furniture collection called Aldon that spans across living room, dining, and bedroom furniture. For this marketing campaign we wanted to focus on the quality and craftsmanship that make this collection so versatile and timeless.

The Parquet Collection

EMAIL + PAID SOCIAL MARKETING

For Winter 2025 we introduced another new furniture collection called Parquet that also spans across living room, dining, and bedroom furniture. Since the New Arrivals paid social for Aldon performed so well, we wanted to take a similar approach and focus on the craftsmanship of the furniture, but we also wanted to include more variety and other new furniture piece types.

The Herringbone Collection

EMAIL + PAID SOCIAL MARKETING

In Spring 2026 we introduced the Herringbone Collection that spans across living room, dining, bedroom, and bath furniture. We continued the craftmanship angle and brought in some different social forward layouts to grab attention.