ASI Access App
Logo + Release Promo
Associated Students, Inc. (ASI) is an auxiliary organization of Cal Poly. The Access App was developed as a tool for touchless entry into ASI-managed facilities, registering for ASI programs, discovering events, and staying up to date on facility news and closures. I was tasked with creating a logo and promotional campaign for the app.
Logo Sketches
The app helps people access resources more efficiently, so for the concept of the logo, I wanted to express the idea of speed primarily. I also included iconographic references to movement, digital maps, and technology.